What's in the bowl
An independent guide to quality cat food.
An independent guide to quality cat food.
Most high quality cat foods have brilliant marketing budgets. But what really matters is what comes inside each package and whether it actually gets eaten by your cat. I decided to start checking for myself to see what each big brand is really like.
To keep my advice completely honest, this website is entirely reader-supported. This keeps my reviews completely independent and helps you to find what works for your cat.
If you find a food your cat loves and use my links to buy it, I may earn a small referral commission at no extra cost to you.
The taste that rules the roost, complete and balanced for cats and kittens. This fan-favourite is the recipe we suggest when you first switch to fresh. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®.
Cut the bull. Give cats beef. No mysterious animal derivatives here: just beef trim, heart and liver. A deliciously complete and balanced recipe for cats and kittens. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®.
Turkey and chicken’s too good to keep for Christmas. KatKin cats and kittens love this complete and balanced recipe all year round. But they’ll pass on the Brussels sprouts, thanks. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®.
For cats who don’t follow the herd. No mainstream fluff for them. Just lamb heart, trim, liver and kidney, designed to be complete and balanced for cats. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®
Our catch of the day is whitefish, salmon and turkey liver. Nothing fishy about this recipe: it’s just gently-cooked meat, complete and balanced for cats and kittens. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®.
Forget duck, duck, goose. We play duck, duck, chicken. This iconic duo provides a complete and balanced recipe that gives cats and kittens everything they need to thrive. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®.
Go the whole hog with fresh pork trim, shoulder and liver. Complete and balanced for kittens and cats – and because pork isn’t common in mainstream cat food, it’s also brilliant for cats with food allergies. Made in the UK and vet-formulated by our Board-Certified Vet Nutritionist®
All chicken. No nonsense. Freeze-dried to protect nutrients and flavour. Made in the UK. For a treat that’s good for their health – and their taste buds. 100% perfect for cats and kittens. 0% compromise.
All salmon. No nonsense. Freeze-dried to protect nutrients and flavour. Made in the UK. For a treat that’s good for their health – and their taste buds. 100% perfect for cats and kittens. 0% compromise.
Your charming little chicken chaser will love this delicious dish. Hypoallergenic and single-source protein packed, whole fresh chicken breast has been slowly simmered and shredded into delectably moist morsels. Delicious.
We’ve mixed our delicious chicken with rich, sweet-smoky ham slices. Steamed and simmered in its own nutrient-rich juices, this recipe will have your little predator purring in porky pleasure.
If your cat scrammed to the seaside, this is what they’d fish for themselves. We’ve found the freshest catch and cooked it to perfection. Sardine, mackerel and tuna - it’s a fishy feast of oily, umami goodness.
Does tuna tickle their tastebuds? This single protein source recipe is gentle on the tum but packs a punch on the tongue. We’ve steamed whole, fresh tuna to perfection and flawlessly flaked it in its hearty, natural gravy.
We’ve taken our mouthwatering tuna recipe and scattered in baby shrimp for extra bursts of sweetness. If your cat goes crazy for crustaceans, this gravy-laden seafood spread will reel them in – hook, line, and sinker.
A classic flavour combo – we’ve folded silky slivers of salmon into our juicy tuna flakes. Deliciously fishy and seriously succulent, your adorable angler will dive right into this dinner, and might just lick the dish clean.
This recipe’s for the rugrats who revel in red meat. We’ve taken our delicious shredded chicken and cut it through with supremely savoury beef for a mightily meaty mouthful.
Your charming little chicken chaser will love this delicious dish. Hypoallergenic and single-source protein packed, whole fresh chicken breast has been slowly simmered and served in jelly to lock in the moisture. Delicious.
We’ve mixed our delicious chicken with succulent pieces of duck. Steamed, simmered, and served in jelly, this moist, meaty meal will have your cuddly carnivore trilling in bird-induced bliss.
Does tuna tickle their tastebuds? This single protein source recipe is gentle on the tum but packs a punch on the tongue. We’ve steamed whole, fresh tuna to perfection, flawlessly flaked it, and served it in jelly to lock in the moisture.
If your cat scrammed to the seaside, this is what they’d fish for themselves. We’ve found the freshest catch and cooked it to perfection. Sardine, mackerel and tuna - it’s a fishy feast of oily, umami goodness.
We’ve taken our mouthwatering tuna recipe and scattered in baby shrimp for extra bursts of sweetness. If your cat goes crazy for crustaceans, this jelly-coated seafood spread will reel them in – hook, line, and sinker.
A classic flavour combo – we’ve folded silky slivers of salmon into our juicy tuna flakes and served it in moisture-rich jelly. Deliciously fishy and seriously succulent, your adorable angler will dive right into this dinner, and might just lick the dish clean.
This recipe's for the rugrats who revel in red meat. We've taken our delicious shredded chicken and cut it through with supremely savoury beef, then served in jelly, for a mightily meaty and moist mouthful.
Your little predator deserves a meal as mighty as their heritage, and we've delivered. With succulent cuts of chicken, this recipe is so deliciously smooth it would make even their wild ancestors meow for more.
Your little predator deserves a meal as mighty as their heritage, and we've delivered. With succulent cuts of tuna, this recipe is so deliciously smooth it would make even their wild ancestors meow for more.
Your little predator deserves a meal as mighty as their heritage, and we've delivered. With succulent cuts of salmon, this recipe is so deliciously smooth it would make even their wild ancestors meow for more.
Soft chicken, bold bite. This flavour-packed broth pairs tender cuts of chicken breast with rich red tuna for a deep, meaty hit. It’s the kind of meal that disappears fast — whiskers down, not a scrap in sight.
Tender chicken, smoky swagger. This broth-based beauty pairs soft cuts of chicken breast with rich, smoked tuna for an irresistibly aromatic twist. It’s a sensory little number your cuddly carnivore will come running for — bold, meaty, and made to disappear fast.
Chicken chasers and duck devotees will go wild for this coated kibble. At 77% chicken and duck, our complete and balanced dry food provides the ideal amount of protein, fat, and nutrients to keep your cat nourished. Even better than that? It’s dusted in a scrumptious freeze-dried chicken coating to make sure your indifferent darling’s dinner is irresistibly delicious. It’s perfect for grazing between Untamed tins or alongside a bowl of fresh water. Available in 800g and 2kg for greater flexibility at mealtimes.
Salmon slurpers and trout teasers will go wild for this coated kibble. At 78% salmon, trout, and chicken, our complete and balanced dry food provides the ideal amount of protein, fat, and nutrients to keep your cat nourished. Even better than that? It’s dusted in a scrumptious freeze-dried salmon coating to make sure your indifferent darling’s dinner is irresistibly delicious. It’s perfect for grazing between Untamed tins or alongside a bowl of fresh water. Available in 800g and 2kg for greater flexibility at mealtimes.
For these treats, we’ve stuck to the meat your cutiepie carnivore craves the most. Our 100% natural chicken treats are freeze-dried to lock in all the good stuff, and we don’t add anything else. At all.
For these treats, we’ve stuck to the fish your cutiepie carnivore craves the most. Our 100% natural salmon treats are freeze-dried to lock in all the good stuff, and we don’t add anything else. At all.
Our lickable, nutritious, and wildly delicious salmon purée treats are loaded with high quality cuts of human-grade fish and essential nutrients. They’re a great way to bond with your cat, and a healthy way to satisfy their killer instincts between meals.
Our lickable, nutritious, and wildly delicious tuna purée treats are loaded with high quality cuts of human-grade fish and essential nutrients. They’re a great way to bond with your cat, and a healthy way to satisfy their killer instincts between meals.
Our lickable, nutritious, and wildly delicious chicken purée treats are loaded with high quality cuts of human-grade chicken breast and essential nutrients. They’re a great way to bond with your cat, and a healthy way to satisfy their killer instincts between meals.
This seriously silky chicken purée helps manage hairballs but goes down like a treat with your pocket-sized predator. With added fibre and gut-friendly ingredients, it supports digestion without sacrificing flavour. Because even the most dignified groomers could use a little backup.
